Five Free Marketing Tools Every Marketer Should Be Using
OK, so we are touting our own horn here. But every marketing director had been in a situation where he or she could not come up with a cool domain, product name or slogan. PickyDomains is the only risk-free branding service that allows you to pay for brand ideas only if you like them enough to use. Shameless self-promotion mode off.
Bitrix24 is an awesome free marketing tool, no matter if you are a CMO or a marketing consultant. By design, it’s a private social network and collaboration suite to be used inside marketing departments or digital agencies, as well as with clients (via extranet). But it can also be used as a free CRM or a free online project management solution. You pay only if you have more than 12 people in your marketing department, which covers 95% of companies and agencies I know of.
Trello is a free idea tracker and To Do list. While not as powerful as Bitrix24 (and lacking Android app), it’s a great task manager for small organizations that don’t like complex project management solutions, like BaseCamp. The paid version of Trello ($25/mo) supports Google Apps integration. If you like Kanban, you’ll love Trello.
If you work with social media a lot, having Hootsuite is a must. Hootsuite allows you to automate (schedule) posting to social networks (Twitter, Facebook, G+, LinkedIn), get notified when your company or product is mentioned and ‘listen’ to certain conversations that you or your company might be interested in. A classic example of using Hootsuite would for a CRM consulting company to get notifications each time someone in LinkedIn or Twitter asks about which CRM is best for small business. (We use it to listen to conversations about naming and branding). Hootsuite is free when used solo with 5 social media profiles.
HARO is probably the best free PR tool out there. After all, where else are you going to find journalists from mainstream media asking YOU to give them information. Help A Reporter Out is designed to enable journalists to connect with people who have expertise or experience in particular issues, so that journalists can obtain tips, advice, feedback and quotes for stories they are covering. All yo uhave to do is to wait for an appropriate journalist request